Freelance Brand Strategy Director
New York, NY
You could technically consider me an expert on the sexual promiscuity of Australian housecats.
Or a diaper connoisseur with an intimate understanding of what it’s like to be a mom in Park Slope.
Even a social media saboteur who helped trick Kylie Jenner into posting an Instagram of our cereal brand for free.
Or you could just go with “Strategy Director” which I guess is a bit more straightforward.
Being a Strategy Director means I’ve spent the last 10 years helping a variety of different companies advertise, define and evolve their brands. From sneakers to snack food, animal shelters to alcoholic seltzers - I’ve worked on it all, and have loved every minute of it.
My experience spans categories (CPG, fashion, alcohol, non-profit, sports, government, auto, finance), markets (US, China, Western Europe, Australia), media (TV, social, OOH, influencer, mobile, experiential, print), and accolades (Cannes, Effie, D&AD, One Show, Clios).
After 2.5 years leading adidas at Johannes Leonardo, in April 2021 I made the decision to venture into the freelance space, and am now available to work directly with agencies, brands and talent, in the following ways:
AGENCIES: I have 10+ years of in-agency experience in strategy & planning, so I’m able to step in as a freelance strategy director to help out on current clients & projects. I'm also able to help on new business pitches, and have recent wins across auto, CPG, alcohol and government clients at agencies like Johannes Leonardo and Saatchi & Saatchi.
BRANDS: I also consult directly with companies & startups to help them define or refine their brand, position themselves, and create an advertising plan across a variety of platforms. I can help new clients define a brand and communications plan from the ground up, or help established brands with comms for a new product or specific business need.
TALENT: I also work directly with celebrities & influencers to help them concept and execute their brand sponsorships in a way that feels right for their own brand. I’ve worked on the agency/brand side for years, so I know how to help talent debate and create output that meets the client brief, while still feeling true to their own social feed.
Drop me a line on my contact page if you have any questions at all (I swear there's a decent explanation for the whole housecat thing).