Biography
You could technically consider me an expert on the sexual promiscuity of Australian housecats.
Or a diaper connoisseur with an intimate understanding of what it’s like to be a mom in Park Slope.
Even a social media saboteur who helped trick Kylie Jenner into posting an Instagram of our cereal brand for free.
Or you could just go with “Strategy Director” which is probably significantly less confusing and weird.
Being a Strategy Director means I get to deal with the brand positioning, consumer insight, cultural understanding and creative inspiration that goes into a variety of different brands and campaigns.
Currently I'm doing so at Johannes Leonardo - Adweek’s 2019 Breakthrough Agency of the Year - focused on adidas, but also pitching in on clients like Amazon, Danone, and new business.
Throughout my career, I’ve been lucky enough to get to work with amazingly talented people on some of the world’s most iconic brands. Many of these brands – adidas, Hershey’s, Heineken, Duracell, Cheerios, Volkswagen and Pampers – underwent some pretty major strategic shifts during my time on them, and consequently I’ve gotten to play a proud and passionate role in a lot of really exciting campaigns.
I’ve been a truly integrated planner every step of the way, working on idea led campaigns across TV, OLV, social, digital, mobile, OOH, experiential and print, with partners including the NFL, NCAA, the Olympics & National Rugby League. I’ve even helped lure some Cannes, Effie, D&AD, One Show and more importantly new business wins along the way.
If you have any questions about any of the campaigns or insights on my page, drop me a line on my contact page. I swear there's a decent explanation for the whole housecat thing.