Long focused on a “portability” benefit, consumer video diaries revealed a less functional benefit that we were overlooking: throwing a Go-Gurt into your kid’s lunchbox means throwing in a little bit of fun as well.

This spot will always be close to my heart because 1) it was the first project I led strategically and 2) it includes the robot.

Go-Gurt

Agency
Saatchi & Saatchi NY