When Macklemore isn’t down for a Goodwill/“Thrift Shop” integration, you have to hit the drawing board.

With our TV, OOH and digital campaign for Ad Council, we helped Goodwill tout a simple message that surprisingly few people knew about them – when you donate stuff to Goodwill, you help create jobs in your community.

Millward Brown recently analyzed the effects of our campaign as a study into the effects of nonprofit advertising, and revealed that over the course of 2 years, it resulted in 363 million pounds of donations.

Ad Council

Agency
Saatchi & Saatchi NY