Australia has the highest use of tap-and-go spending in the world, with 95% of Aussie millennials using the service. Everywhere you go, you can expect to just tap your phone or card against the monitor, and the payment is done. This ease of high tech payment is convenient, but has also made it a bit too easy to mindlessly spend your way into an avocado-induced overdraft.
Aussie millennials had drifted into a long distance with their money, and as the bank that stood for partnering with this group in savings, it was our job to wake them up to the all-too-familiar “tap, tap, oh crap” moment, and provide them with a better way.
Our resulting campaign included a series of Snapchat & Instagram shorts, and a TVC which tested as the highest scoring and most effective ad in the brand’s history.