Working on a brand that’s as visually-driven as Alexander Wang has been a massive learning opportunity for me as a planner. I’ve always leaned on copy as a way to see the strategy in the work, but working on a brand as fashion-forward as Wang has helped me to learn the ability of visual-based worlds and concepts to communicate equally impactful messaging.

With our 2019 campaign, we launched the brand’s newest 80s-inspired line of athleisure with a campaign that haphazardly blurred the lines between fitness and fashion in the same way our consumers did.